Who has the most potential in the young home appliance market? Haier Smart Home Leader won the FuturebrEthiopia Sugarand Award

I miss you so much already and I haven't even left yet!left Who has the most potential in the young home appliance market? Haier Smart Home Leader won the FuturebrEthiopia Sugarand Award

Who has the most potential in the young home appliance market? Haier Smart Home Leader won the FuturebrEthiopia Sugarand Award

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In home appliances Industry, who is the brand with the most potential in the future? The authoritative industry organizations that are most followed by brand owners can tell you the answer. On December 10, the results of the Future Brand Conference and the 2022 Future Brand Annual Selection hosted by Fat Whale were announced. Among them, Haier Smart Home’s young brand Leader stood out among the brands participating in the home appliance category selection and was selected into Fat Whale’s 2021 future brand “Technology Life and Health TOP10”.

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As the most popular brand owner Tracking the marketing media platforms of concern, Fat Whale has always been leading the industry’s leading brands and media platformsWorking closely with marketing innovation service agencies, the future brand has become one of its most influential IPs. This selection strictly considers brands from the four major dimensions of values, wonderful experience, differentiated categories, and commercial value. Through a combination of votes from the public and expert judges, Leader was finally selected based on his innovative technology and health experience specially created for young people.

The fact that Leader can win this award not only proves its potential and value in the young market, but also serves as strong evidence of its continued growth in the home appliance industry in the future. Specifically, it can be viewed from three aspects: first, IP offensive to establish emotional resonance with young people; second, demand-oriented, making products for young people and understanding young people’s lives; third, smart experience, making young people’s lives more exciting. .

IP offensive, establishing emotional resonance with young people

According to the “Research Report on Consumption Trends of the “Generation Z” Group”, the size of China’s “Generation Z” group has reached 275 million. Faced with such a huge young consumer market, if a brand wants young people to buy it, it must first meet the emotional needs of young people and empathize with young people. Leader has established emotional resonance with young people through diversified forms of emotional interaction, attracting millions of loyal users.

On the one hand, Leader explores the ever-changing needs of young users through the brand’s three major proprietary IPs: Reed Government, Reed Youth, and Reed Party, together with many designers, schools, and young circle leaders. Life needs, build a multi-dimensional excellent experience. At the same time, Leader has also made many cross-border attempts. For example, it has carried out in-depth interactions with multiple brands such as Gudong and Heytea; created a large-scale drama “Li De Living with 10 Kinds of Young People”; released video short films “”Encounter” Leader, never miss the wonderful thing!”, “Gate” “Inside and outside the door” and so on, really playing with young people ET Escorts.

Demand-oriented, innovating home appliances exclusively for young people

In the context of consumption upgrades, young people’s demand for home appliances has changed. Surveys show that young people are more willing to buy good-looking, personalized, and healthier home appliances. Leader, who is deeply involved in young user groups, has long understood this demand, further subdivided the home appliance category, and created a home appliance category for young people that is exclusive to them.

Underwear, outerwear, and clothes for adults and children should be washed separately. The Gemini washing machine has innovative upper and lower drums for washing and maintenance, providing exclusive protection to ensure cleanliness and hygiene; young people also have a lot of fitness, leisure, and sleep at home, and rotary-wing headphones The air conditioner can provide three air supply states of no wind, soft wind, and silent wind, and five wind customization experiences, and the design also incorporates elements of sports cars and headphones, bringing a new visual experience.

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Smart experience makes young people’s lives more “fun”

In addition to emotional resonance and product upgrades , in order to be truly recognized by young people, it is necessary to hit the “high” point of young people, and smart experience is a great tool. According to the “Tmall Nest Home Livable Trend Guide”, there are 100 young home decoration consumers. 70% agree with the importance of smart home. Following this trend, Leader has brought a more convenient smart home experience to young users through the layout of smart scenes, unlocking new housework experiences in fun.

When young people return home and walk into the kitchen, they can get more than 200,000 healthy recipes and detailed cooking procedures by simply calling the Leader refrigerator; if they want to take a hot bath and relax, they can just touch the NFC sticker on their phone to start the water heater. And reserve hot water; the fabrics of the clothes you change are complicated and you don’t know how to wash them. Just touch the washing machine and take a photo with your mobile phone. The washing machine will automatically identify the material and match the corresponding cleaning program; if you want to use the air conditioner, touch the NFC of the air conditioner. It can turn on the air conditioner in 0.3 seconds and switch between leisure, sports and sleep ET Escorts for young people. It is said that Leader is not just a cold appliance, but a smart housekeeper who plays with them.

In the past ten years, Leader has formed a user group with young people as the core by continuously cultivating the young market. , with performance exceeding 10 billion for three consecutive years. In the future, based on the achievement of 10 billion, Leader will always resonate with young people and lead a new trend of life.

Review Editor: Fu Qianjiang


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Banlun Electronics won the 2023 Most Innovative Science and Technology Innovation Board Listed Company The Most Innovative Science and Technology Innovation Board Listed Company. The selection of this award is based on business data, research and development, supervision, corporate performance, intellectual property rights, innovation and other dimensions. The recognition is Those who have made outstanding achievements in the field of Science and Technology Innovation Board in 20222023-07-24 17:30:02512Huanchuang Technology was selected into the “2023 Hurun China Yuanverse Potential Enterprise List” “Future Star Enterprise” 7 On March 20, the second Hurun China Metaverse Summit Forum and the “2023 Hurun China Metaverse Potential Enterprise List” release event were held at the Garden Hotel in Nansha District, Guangzhou. This summit forum released the “2023 Hurun China Yuanverse Potential Enterprise List”, Alibaba, Huawei, Tencent and other established companies 2023-07-24 16:09:40472 voice AI chip explodes. Intalun voice AI chip shipments exceed 10 million units. Recently, a voice AI chip released by a technology company in Chengdu has been widely used in artificial intelligence. The smart voice home appliance market has attracted widespread tracking attention. A voice AI chip released by a technology company has attracted widespread attention in the artificial intelligence voice home appliance market. 2023-07-24 16:07:43753 Zhouming Group was shortlisted for “2023 Hurun China Metaverse Potential” Enterprise List” “2023 Hurun China Yuanverse Potential Enterprise List”. With LED as its underlying technology core, Unilumin Technology has successfully ranked among the TOP200 “Chinese companies with the most development potential in the metaverse” by virtue of its R&D and innovative applications in digital virtual humans, virtual production, motion capture systems and other related technologies. Unilumin Group representative (left) attended this launch event and went on stage to receive the award Hurun Research Institute Number 2023-07-21 19:34:511811Transsion Holdings won the Deloitte “China Outstanding Management Company” award and its advanced management level won the Deloitte “China Outstanding Management Company” award. Xiao Yonghui, CFO of Transsion Holdings, accepted the award as a company representative and held dialogues with business people around the theme of “Innovation: Organization and Backend Model”. The BMC project is a global project with a 30-year history by Deloitte. It was launched in China in 2018. It is the only comprehensive evaluation of private enterprise management systems in China. 2023-07-17 11:10:20309 Do you understand? LED display screen can not only promote marketing, but also help brand communication! The use of it is becoming more and more common, and it has become a powerful booster for corporate brand communication. The market potential of full-color LED display is huge, and its prospects are extremely broad. According to market research data, the global LED display market is expected to maintain steady growth in the next few years and exceed US$100 billion ET Escorts. In China, Maipu’s glorious full-color LED display 2023-07-03 15:58:45292 June 2023 Neusoft Carrier Microelectronics successfully held a product promotion event at Qingdao Haier Group on the 28th. On June 28, 2023, Shanghai Neusoft Carrier Microelectronics Co., Ltd. held a product promotion event at Qingdao Haier Group for the development of the smart home appliance industry. More than 100 engineering and technical personnel from multiple work departments of Haier Group attended the meal and participated. The conference distributed to friends the latest white home appliances from Neusoft Carrier 2023-07-03 14:44:21562News Express | Neusoft Carrier Microelectronics held a product promotion conference in Qingdao Haier GroupPerfectly carry out the home appliance product line, ES32VF series products (RISC-V), MCU ESD protection and RT-Thread operating systems, etc., and discuss the future development direction of smart home appliances. In the past ten years, China’s white home appliance industry has witnessed the rapid development of cutting-edge technologies such as the information technology revolution and artificial intelligence, and the market space for consumer electronic products such as smart home appliances is emerging2023-06-30 17:18:53373The Micro LED market size will reach US$800 million in 2028, with a compound annual growth rate of 70.4% in the next five years. According to the report, the future prospects of the global Micro LED display market are bright, with home appliances, cars, marketing, aviation, There are no opportunities in the space and defense markets. The main reasons for the market are the increasing demand for energy-saving display solutions and the interest of the large electronics industry in Micro LED displays. 2023-06-26 10:48:501444 The recovery of the consumer Internet of Things, will people switch from sweeping robots to Beginning? -IOTE Internet of Things Exhibition The weak state of the consumer Internet of Things market is a reality. When we focus on the home appliance industry, it is generally in line with the weak development of the industry. Taking Q1 of 2023 as an example, the overall home appliance market shows sluggish growth. trend. First, the domestic market continues to destock, resulting in a sluggish export business; second, 2023-06Ethiopia Sugar Daddy-20 09:14:12292Luowei Technology’s hard-core Chinese chip won the annual Most Potential ICdesign Enterprise Award as early as 2020 Luowei TechnologyEthiopians Sugardaddy(LuminWave) is the world’s leading chip-scale lidar (LiDAR) developer. Committed to independently developed optoelectronic chips based on silicon photonics technology; as early as 2020, it won the Most Potential ICdesign Enterprise of the Year 2023-06-17 10:07:00452The next 10 years, Who will earn the money for the most promising new material? Why do you say that a material has the most potential? It is the best demonstrator to cross the threshold of industrialization and open up new application markets. The “Top 10 Most Potential New Materials” that has been popular for 10 years has proven to the market that they are worthy of their reputation. The first 10-year opportunity for potential new materials has been used by data companies2023-06-16 17:39:21 666Ecological Partner | Huaqiu Hard Creation combined with Bay Acceleration, jointly accelerated the growth of the enterprise and more than 35,000 hard workers Chuang Pioneer signed up for meals and participated in online and offline training sessions, and successfully gathered more than 400 ecological partners and established cooperation with more than 500 top investment institutions. Among the 123 companies that have advanced to the finals in the past eight competitions, 112 have obtained financing, and the financing amount exceeded 16.7 billion. 2023-06-16 16:00:14 The Internet of Things module market has huge potential. This growth rate is significantly slower than the 59% in 2021, but it still shows the huge potential of the IoT module market. Soumen Mandal, senior research analyst at Counterpoint, pointed out that in 2022, Quectel will be the largest cellular IoT module manufacturer in the Chinese market, the world’s largest IoT market. Outside China, Quectel is still the leader, Telit and Th2023-06-16 15:22:37 1081 The four major potential applications help the GaN market take off. Ease of use and reliability are the key to recovery in the 2021~2027 period.With a combined annual growth rate of 59%, the global market will reach US$2 billion in 2027, mainly due to the help of four major potential markets. Figure: Market scope of GaN power devices from 2021 to 2017 (Source: Yole) Four major potentials2023-06-08 09:40:301692ANDON ANDON system has unlimited potential in the manufacturing industry ANDON ANDON system has unlimited potential in the manufacturing industry The scope of application at home and abroad is becoming more and more common, and the market potential is huge. In the next few years, with the continuous deepening of Industry 4.0 and the continuous advancement of manufacturing automation, the ANDON system, as a digital childbirth management tool, can help companies achieve real-time monitoring of the childbirth process, improve childbirth efficiency, and reduce childbirth costs. Capital 2023-05-31 15:23:29233 Ecological Partner | Join hands with Shenzhen Science and Technology Innovation Institute to continue to promote projects It has established and developed more than 35,000 innovation pioneers to sign up for meals and participate in online and offline training sessions, and has successfully gathered more than 400 ecological joint partners and established joint cooperation with more than 500 top investment institutions. Among the 123 companies that have advanced to the finals in the past eight competitions, 112 have obtained financing, with the financing amount exceeding 16.7 billion. 2023-05-26 10:56:51 What technical difficulties have home appliance stores encountered in developing the Southeast Asian market? As the international home appliance industry is reeling, Chinese home appliance brands are actively exploring overseas markets, especially exports of home appliance products from Southeast Asia are growing rapidly. 2023-05-25 14:13:17626 Tianma won the “Most Influential Award” issued by Heertai Recently, the 2023 Hetai Global Supplier Conference with the theme of “Gathering together peers to create the future” was successfully held in Shenzhen. This is the first supplier conference since the establishment of Hetai Intelligent Control Co., Ltd. More than 100 supplier representatives from around the world participated in this conference. In this conference, Tianma was awarded the title of Heertai Ethiopia Sugar The “Most Influential Award” is the only panel company in the world to win this award. 2023-05-24 09:59:55358 Hanwei releases a multi-series of smart home appliance sensor solutions as consumer demand continues to grow Step subdivision will, on the one hand, accelerate the intelligence of traditional home appliances, and on the other hand, ET Escorts a large number of new smart home appliances products will emerge . In the future, smart home appliances will further expand and gradually evolve from single-product intelligence to whole-house intelligence, thereby realizing cross-brand and cross-platform whole-house smart interconnection. 2023-05-23 11:04:22182The global car connector market will reach US$19.452 billion in 2025? Connect the battery pack and battery control. Autonomous driving has become the future trend of the car industry, so the connector industry will also usher in vigorous development. Nowadays, as the market explosive power of new energy cars continues to strengthen, the market scale of car connectors continues to expand. According to Bishop amp2023-05Ethiopians Sugardaddy-22 15:31:10AIoT smart home appliance software and hardware integrated solution fully empowers home appliances brand intelligence Introduction to the Upgrade Event On May 18-19, the 2023 China National Electrical Appliance Technology Conference was successfully held in Ningbo, Zhejiang. As the preferred IoT platform for first-line home appliance brands, Smart Cloud IoT was invited to attend the event and distributed to friends “AIoT Smart Home Appliance Software and Hardware Integrated Solution 2023-05-20 00:05:02712Good news| Renesas Electronics won the Haier Smart Home “Strategic Partner Award” AWARD 2023 4Ethiopia Sugar On March 28, after three years, Haier Smart Home held a global event in Shanghai with the theme of “digital intelligence revitalizes ecology, a win-win new journey” Supplier Conference, Renesas Electronics won the highest award of the conference, “Strategic Partner Award” issued by Haier Smart Home, President of Renesas Electronics China 2023-05-12 09:35:02583The “Yuanli Awakening·Sina VR 2022 Industry Awards” was announced. The building block Yiduan won the Best Brand Value Yuanspace Manufacturer Award and the Best Brand Marketing Case Award. Among the candidates, it stood out and competed with Xinhuanet, NetEase, etc. The leading brands jointly entered the list and finally won two awards: “Best Brand Value Metaspace Manufacturer Award” and “Best Brand Marketing Case Award”. The awards selection at this conference focused on the fields of XR and Metaverse. Designed to commend and encourage outstanding factories that are bold in pioneering and enterprising in XR, metaverse and related fieldsEthiopia Sugar2023-05 -08 16:10:28463 Understanding Haier Smart Home Brain: The essence of deep experience is deep life What are the differences between Haier Smart Home with “full brain power” 2023-05-05 15:41:12405The Neusoft Carrier Microelectronics Product Promotion Conference was successfully held in Hefei! Mr. Pan Song co-operated for Neusoft Carrier Microelectronics The electronics Hefei office was unveiled and delivered a speech. Mr. Chen Yong said in his speech that products in the home appliance market must have independent intellectual property rights of chips in the future, so that Neusoft Carrier brand can fully gain a foothold as one of the first batches in the world. 2023-04- 28 10:44:23528Top of the strongest semiconductor brands in 2023 10! The first place is too powerful! The strongest brand in terms of industry, with an AA+ rating. How strong is TSMC? Among the top ten companies in the world by market value in 2022, the other two are Saudi Arabia. National Petroleum Corporation and TSMC. TSMC is currently a world-class company specializing in semiconductor system manufacturing. 2023-04-27 10:09:27 Hello everyone, today we will talk about how to choose lighting beads for home appliances. Let’s talk about how to select LED lighting beads for home appliances, especially how to choose LED lamps that specialize in and are suitable for home appliances in Shenzhen. Starting from these two points, we should choose LED lights that specialize in home appliances. 2023-04-25 10:55:57 Commonly used models of LED lamp beads for home appliances include F3mm. On the trend of home appliance technology today, the 18th Shunde Smart Home Appliances Research Conference was officially held with industry experts focusing on frequency conversion and home appliance market. Tens of home appliance industry chain companies also presented highly cost-effective and market-competitive product solutions to provide suggestions on the development trend of intelligent and integrated technologies and jointly overcome technical difficulties. img src=”20240923/19816.png”>717Countdown! The 18th home appliance industry feast is about to begin! On April 19, 2020 (this Wednesday), the 18th (Shunde) hosted by BIGBT Information and hosted by “Semiconductor Device Application” magazine The Home Appliance Power Supply and Intelligent Control Technology Seminar will be held grandly! In recent years, the smart home appliance market has ushered in a golden development period, and home appliances have gradually become more intelligent, variable-frequency, integrated, and energy-saving. But for the home appliance industry, 2023- 04-18 17:09:26405The future development direction of smart home appliances The future development direction of smart home appliances The prospects and development directions of smart home appliances What is the development trend of smart home appliances? In recent years, my country’s micro-smart home appliance economy has shown a steady growth trend, and consumption and exports have also Maintaining steady growth, as residents’ income levels continue to increase, consumers’ requirements for quality of life 2023-04-11 18:04:4Ethiopians Escort6880 Which solder paste brand is useful in the market now? In the SMT electronics industry, Solder paste is mostly used in the SMT welding technology of electronic circuit boards. Such solder paste not only requires solid welding, good conductivity, no tombstones, no false soldering, etc., but also requires no residue, good insulation resistance, and environmental protection; So which brand of solder paste is available on the market now? In the solder paste store 2023-04-10 17:44:261665First Integration won the title of “Annual Potential ICdesign Company” in the 2023 China ICdesign Achievement Award30 On the evening of the same day, the 2023 China ICdesign Achievement Award Ceremony concluded with glory. As one of the most specialized and influential technical awards in the Chinese IC industry, the China ICdesign Achievement Award is one of the most important technical awards in the Chinese electronics industry. It is one of the most important technical awards in the Chinese IC industry. The highest honor for property. Awards2023-04-09 14:20:18416Sarkor Slkor Song Shiqiang: The main reason for promoting the high growth of the IGBT market Sarkor (www.slkoric.com) Semiconductor Directorate Li Song Shiqiang introduced that the fields of home appliance energy saving, motor energy saving and new energy have become the main reasons for the rapid development of my country’s IGBT market. Energy saving promotes the frequency conversion home appliance market.Field 2023-04-06 12:35:271095First Integration won the title of “Annual Potential ICdesign Company” of the 2023 China ICdesign Achievement Award. On the evening of the 30th, the 2023 China ICdesign Achievement Award Ceremony concluded with glory. As China One of the most specialized and influential technical awards in the IC industry, the China ICdesign Achievement Award is one of the most important technical awards in the Chinese electronics industry and the highest honor in the Chinese IC industry. Awards 2023-04-01 14:33:061142 The 2023 Asian Metaverse Technology Expo will focus on product design, technology establishment Differentiation, performance innovation, product application potential, etc. are selected from multiple dimensions, and honorary awards are announced during the exhibition. The purpose of the award is to stimulate innovation and breakthroughs in the consumer technology industry and products, and strive to use the most cutting-edge vision and professional research level Gain insight into future technological development trends. Contents of the awards set up at this exhibition: (Exhibitors who pass the qualification review will obtain the selection criteria) You can create your own awards: Enterprise 2023-03-28 14:28:09191Smart home appliances will become suitable for aging Is there a new growth point in the industry? The basic national conditions of an era have given birth to a huge silver economy, and also brought huge market opportunities to the aging smart home appliance industry. According to data from the Ministry of Housing and Urban-Rural Development, the direct market share brought by the aging-friendly reform of the environment around the home is as high as 3 trillion yuan. Among them, the aging-friendly smart home appliances are an important part of the aging-friendly reform of the home and have huge potential. 2023-03-27 15:11:50419How to obtain the integration capabilities to install plug-in capabilities from the market Mission? How can I get the ability to install from the marketplace?Does the plug-in do the job? I’m using IDE 11.6.1 but tried using 11.6.0 and got the same results I went here: found the plugin I wanted and clicked “Install” I was trying to install the plugin using an IDE on the market and got this error : I clicked “Confirm” and got the following: I clicked Confirm and got this: 2023-03-23 ​​06:54:11

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